1. Commitment to Athlete Data Security
At Hoka Store (usmarathoncentral.com), we treat your personal data with the same precision and care as we design our performance running gear. This policy outlines how we collect, protect, and use information from serious athletes worldwide.
2. Information We Collect
To deliver our global running gear services, we process:
- Performance Purchase Data: Payment details, shipping addresses (including special handling instructions), product preferences
- Technical Runner Profile: Shoe size/width requirements, apparel specifications, injury prevention needs
- Logistics Information: Customs documentation, delivery preferences, express shipping requests
- Training Insights: Product usage patterns, gear replacement cycles (derived from purchase frequency)
- Device & Connection Data: IP addresses for fraud prevention, browser types for optimal site performance
3. How We Use Your Data
Like a well-planned training regimen, we apply data purposefully:
- Race-Ready Delivery: Expedite global shipping with pre-cleared customs documentation
- Technical Gear Optimization: Recommend products based on your running profile (e.g., wide-width alerts)
- Secure Transaction Processing: Implement PCI-DSS Level 1 protection for all payments
- Performance Support: Provide moisture-wicking fabric guides and impact-level recommendations
- Logistics Coordination: Track humidity-controlled packages and double-boxed shipments
4. Data Sharing – Our Relay Team
We only pass your data to essential partners:
- Global Shipping Specialists: FedEx/DHL for time-sensitive international deliveries
- Payment Processors: Stripe/PayPal with tokenization security
- Technical Gear Manufacturers: Anonymous sizing data to improve product designs
- Legal Requirements: Only when mandated for customs clearance or fraud investigation
We never sell athlete data to third-party marketers.
5. Storage & Security Protocols
Your data is protected with athlete-grade security:
- Geo-Encryption: Data stored in region-specific AWS centers with military-grade encryption
- Limited Access: Only staff requiring information for order fulfillment can access details
- Regular Audits: Quarterly penetration testing by independent cybersecurity firms
- Data Retention: Purchase records maintained for 7 years (tax compliance), inactive accounts purged after 3 years
6. Your Rights as an Athlete-Consumer
You control your data like you control your pace:
- Access/Correction: Update shoe size preferences or shipping details anytime
- Deletion Requests: Email [email protected] with “DATA ERASURE” subject
- Processing Restrictions: Opt out of non-essential communications
- Data Portability: Receive your purchase history in CSV format upon request
7. Cookie Strategy
Our cookies serve essential functions:
- Performance Cookies: Remember shoe width selections and regional sizing standards
- Security Cookies: Maintain session integrity during payment processing
- Analytics Cookies: Track page load speeds (critical for mobile athletes)
Manage preferences via browser settings or our cookie consent banner.
8. International Compliance
We adhere to:
- GDPR for European athletes
- CCPA for California residents
- PIPEDA for Canadian customers
Our Data Protection Officer can be reached at [email protected] with “DPO REQUEST” in subject line.
9. Policy Updates
Like our shoe designs, we continuously improve. Major changes will be communicated via email 30 days prior to implementation.